Why should you choose SEM ?
SEM is an abbreviation for Search Engine Marketing and involves the use of SEO and SEA to help search engines such as Google, Yahoo! and Bing find and rank a website.
Specifically, it is the different ways of referencing to ensure that your website appears in search engine results when someone searches for information related to your business or not.
SEO stands for Search Engine Optimization. SEO is a method that uses various techniques to help search engines understand the content of your website and web pages so that they can serve them to users.
Many people favour SEO because they are right, as Google will prioritise the display of content that is most relevant to users in the top organic positions. This method should not be ignored. In order for the search engines to give you an advantageous position, you will have to use relevant titles, keywords and descriptions on your site pages.
SEO is a time-consuming method, but it guarantees long-term visibility, which is what KODD Group has done and we encourage you to do. You can also use other factors to gain rankings, such as activity on social networks, appearances on other sites through interviews or guest articles, and being quoted as a source on another site all increase your level of trust and visibility in the eyes of Google.
If you don’t know how to do this, as an SEO specialist we can help you. Just ask us by clicking here.
As far as SEA is concerned, this is also a good method. SEA, which stands for paid search marketing, is pay-per-click advertising where you pay for search engines to promote your website in or near the search results. But this is not enough, placement will depend on the keywords and the quality of the ad.
Therefore, you should create an ad that not only leads to clicks, but also to sales or any other result you are looking for, because you will pay for each click and this can make you lose money. It is advisable to use PPC for products that you sell, rather than promoting a free offer or your blog.
If you don’t know how to do this, we also offer help, which will save you unnecessary expense : click here ! And no matter which method you choose, it is best to use SEO in parallel.