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Choosing local SEO for your marketing strategy

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Local referencing consists of creating a business listing on the map section of search engines and thus taking advantage of optimised displays in search results pages, but also on maps.

Filling in your listing correctly is essential because it will enable you to appear more quickly and accurately in search engines, as Internet users are used to using the information found on listings. It is therefore important to fill in your listing with the necessary information such as the category you belong to, opening and closing times and the telephone number where customers can reach you.

Also remember to add attributes such as Click & Collect, make an appointment or Covid 19, as these are important for your local SEO. 

Don’t forget to include photos to attract visitors. 

In addition, 86%* Internet users focus on reviews before going to certain sites, which is why it is important to have a business listing. Try to collect reviews to know if your customers are satisfied but also to attract customers to your page thanks to the good reviews. Therefore, you should make sure that your customers are satisfied, but getting bad reviews is not a big deal as it shows the transparency of your business. However, they should not be in the majority on your page. 

If you want more visibility, post Google’s regularly as they increase the purchase intention of the user.

Optimising your SEO will also allow you to increase your local ranking. Use relevant keywords to make your headlines or body copy more specific. Putting the name of the city where your business is located is important, for example.

For more advice, take advantage of a free 30-minute business audit with KODD Group. Make your appointment TODAY !

(*) Source : https://www.economie.gouv.fr