What is co-branding ? Co-branding is a medium to long-term collaboration between two companies in the development of a product.
The objectives of this practice are to reinforce or modify the positioning of the brands concerned, to seek synergy with the partner or to try to access new market segments.
Co-branding and Jacquemus
Jacquemus is a specialist in co-branding. This brand likes to engage in different collaborations and always manages to capture the audience. Here are some of them :
First of all, we have a collaboration with Daphne Leon. Simon Porte Jacquemus has decided to enter the ceramic market by collaborating with Daphne Leon. This new launch will allow him to share his southern lifestyle, which extends from his Mediterranean-oriented wardrobe to his restaurants created with Caviar Kaspia.
This new collection includes an array of creations that highlight the duo’s universe: radishes that parade alongside a chiquito bag, aubergines and olives, but also citrus fruits.
Jacquemus is also present in the restaurant market with its new restaurant, Citron, opened in Paris in collaboration with Caviar Kaspia.
Located on the first floor of the Galeries Lafayette on the Champs Elysées in Paris, this café offers Mediterranean dishes and was designed by Simon Porte Jacquemus and Ramon Mac-Crohon to resemble a southern village.
The decoration, made of ochre amphoras, lemon trees and light wood furniture, is complemented by a menu as refined as the restaurant. You will find the finest Parisian culinary craftsmanship, including the Stohrer pastry shop, the A La Mère de Famille confectionery and the Sain bakery by Athony Courteille.
Finally, Jacquemus was also the florist associated with the Les Fleurs de Paul brand.
Simon Porte Jacquemus is a man in love with nature and has demonstrated this on several occasions, including through this collaboration. And he decided to join forces with a floral brand in order to make his bouquet sales project a success.
His association with the family business Les Fleurs de Paul, located in Carqueiranne, allowed him to prove once again that he could be multidisciplinary. These bouquets were available for delivery or click and collect in a Parisian pop up, for the price of euros 30, wrapped in fabrics from old collections, as indicated on the website.
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