Branding is the idea that the consumer has of your company, thanks to the messages conveyed by your company via the web, the media and print, among others.
This representation is essentially psychological. It is due to the broadcasting of your message that will create a reasoning in your target and consequently influence it.
A brand image can be desired by the company. In this case, the company sets itself objectives and the values it wishes to convey to its target. It can also be perceived by the public. It is the image that your target group has of you.
An element that gives you value
Branding is often neglected by companies because they think it is unnecessary. This means that the company is sending out an image that is not in line with its values and that can be detrimental to its image as perceived by its target audience and therefore to its sales.
It is therefore important to have a good brand image for all types of companies. Opt for an effective positioning strategy to be in line with your target. The objective: to be the solution to their needs.
How to build your brand image
1/ Know your brand
Make sure your company reflects its identity. Your image will enable you to build customer loyalty.
2/ Transmit your values
Consumers are very often discerning when making a purchase. So, put your values and positive results forward, to turn your leads into customers.
3/ Create a storytelling
Make sure that the message you communicate is the one you want to get across. Optimal storytelling cannot deliver effective results.
4/ Produce consistent content
Your content must be consistent with your image. Make sure your message matches your visual identity (brand name, slogan, etc.) and your graphic charter.
At Kodd, we’ve designed a self-paced masterclass to optimise your brand image. Take action now !