With six years of existence and after having “brought to light” more than 2,000 discoveries throughout the world in the world of fashion, beauty and culture, the time has come to restructure the magazine, with the aim of establishing the ideas of the magazine, to be more structured for the future and to have the image of a start-up.
This involves optimising the activity since December 2016 following the creation of the SAS Kodd Group. This was followed by the creation of Kodd Korner, a 360° consulting agency. A change of logo in the coming months, but also a paper version of the magazine, planned for the end of 2020. This is a return to basics, as Angela Anz had founded Kodd magazine as a website and a paper journal.
But from 2018, the paper version was put on hold, as Angela Anz and her team focused their editorial strategy on the net, with natural referencing on Google. This new paper version of Kodd magazine will be free of charge every four months, “with the aim of presenting a magazine that is 100% discovery” adds Angela Anz, stressing that readers, although curious, are not willing to pay to discover new things.
A new stage for Kodd Group, which has been able to follow its path in the digital world, is opening up. To be seen if it gives a new impetus, always with a view to bringing out new concepts.
By Jonathan B.
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