Hello !

pexels canva studio digital native vertical brand kodd group global media consulting marketing
pexels canva studio digital native vertical brand kodd group global media consulting marketing
pexels canva studio digital native vertical brand kodd group global media consulting marketing

Tips

Redefining codes by becoming a Digital Native Vertical Brand

Digital Native Vertical Brands are words used to express a new concept based on four fundamental and inseparable pillars :

  • It is a vertical business model that cuts out the middleman from upstream to downstream, from manufacturing to distribution.
  • At the intersection of innovation, technology and commerce, these are start-ups with high growth potential, whose entire activity is driven by data. They often benefit from private fundraising.
  • Born on the internet, they develop their brand, interact with their community and sell their products or services, mainly on the internet. They focus on the quality of the customer experience and the creation of a strong bond with their community.
  • Even if they decide to move from digital to brick & mortar, they still continue to offer a personalised experience to their customers on their own network. 

This phenomenon started ten years ago thanks to the reign of social networks and the mobile phone, the Silicon Valley unicorn models, a well-established financing dynamic and, above all, a mature market for online purchases.

Today, we are already in the third generation of direct-to-consumer and the model has spread throughout the world. And their original strategy is relatively simple because it consists of :

  • Either to seize markets neglected by the historical players and to build an adapted niche offer
  • Or to propose, on a quasi-monopolistic market, an offer of equivalent or superior quality for a lower price.

The latter take up the ideas of old brands that are struggling to reinvent themselves and adapt to change. Thus, they will create niche brands, which will evolve thanks to entrepreneurs who advocate innovation, who respect societal values, who have a “people first” perspective and who seek first to create an emotional link rather than a transactional one.  

And this is how these direct-to-consumer brands have succeeded in redefining the codes: by opting for digital but also by rethinking the entire value chain and targeting in a “surgical” manner.

What if it was you? Take the plunge and redefine the codes by becoming a Digital Native Vertical Brand by digitising your business with the help of KODD Group by clicking here.

Advertisement jobble kodd x px
Advertisement  kodd group kodd magazine kodd korner selection room lab

Trends

Loading RSS Feed
Advertisement  kodd group kodd magazine kodd korner selection room lab

Lookbooks

Loading RSS Feed

You may also like

Tips

A/B Testing, also known as Split Testing, is a marketing technique that proposes several different variations of a web page […]

Tips

It is possible to spend less and earn more without affecting your results. And for that there are different tricks […]

Tips

In the current situation, we have seen that it is important to digitise your company to optimise your organisation and […]

Lifestyle

What is co-branding ? Co-branding is a medium to long-term collaboration between two companies in the development of a product. […]