Are you ready to move to the next level of your business ? This masterclass is made for you !
Discover the necessary process to create your logo and brand image. The process that will be revealed during this MasterClass will allow you to build a consistent logo with personality in your marketplace. Bonus: learn how to drive a graphic designer.
Apply easily/quickly to your project/business, all the best techniques to optimise your brand image like a professional via this free webinar provided in collaboration with Cécile Boileau (leblenderdesign.com).
SUMMARY[accordion][spoiler title=”1. Logo: what makes it unique” open=”no” style=”default” icon=”plus” anchor=”” class=””]In this step, we define what a strong logo and branding are.
2 KEY POINTS WILL BE EXPLAINED :
– Which components for a logo?
– Interest of Branding in the creation of your logo
Study case : beginner logos / professional logos
[/spoiler] [spoiler title=”2. Personality : the role of Branding in the creation of your logo” open=”no” style=”default” icon=”plus” anchor=”” class=””]We focus on Branding to create a logo that stands out in your market.
3 KEY POINTS WILL BE EXPLAINED :
– Logo, values and strengths of your message
– When graphic design serves a message
– Logo trends by market, stand out in the marketplace (study case)
[/spoiler] [spoiler title=”3. To get started : basics of a premium logo” open=”no” style=”default” icon=”plus” anchor=”” class=””]Here, we discover the 4 steps to build your future logo.
4 KEY POINTS WILL BE EXPLAINED :
– The design brief and Brand document
– Inspirations, Moodboard and Creative Brief
– Graphic style
– Validation of the designs (study cases)
[/spoiler][spoiler title=”4. Technical terms & informations to know how to drive your project” open=”no” style=”default” icon=”plus” anchor=”” class=””]At this step, you will discover how to work with a graphic designer.
4 KEYS POINTS WILL BE EXPLAINED :
– The basic documents and agreements to speak the same langage with your graphic designer: quotes, GTC, assignment of rights and intellectual property rights
– Designs documents files to be requested to be independent in your company communication
– The Style guide
[/spoiler][spoiler title=”5. Conclusion and questions/answers” open=”no” style=”default” icon=”plus” anchor=”” class=””]Here, we will have 20 minutes of questions and answers with Cécile Boileau and our team member. Tip : prepare your questions when you learn the course.[/spoiler][/accordion]
Are you planning or just starting your business ? You’ve come to the right place !
Following this masterclass steps will allow you to optimize your brand image to differentiate against your competitors.
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