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whatsapp business kodd group agency agence digital marketing growth

Why WhatsApp is the essential social network

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Did you know that the social network Whatsapp can be part of your marketing strategy? Whatsapp is an addictive app with 1.5 billion users in 180 countries.

The app was acquired by Facebook in 2014. The group, having already identified the potential of the application, decided to integrate WhatsApp Business for professionals recently. This version allows you to optimize marketing campaigns and increase sales. Know that it already gathers more than 3 million users.

But why is it essential ?

– Your business card

When you create your WhatsApp Business account, you can collect all your information in the form of a business card. You can attach your company address, services offered, website link etc.

You also have the option to schedule a greeting to be sent to your customers. This helps to unclutter your service department as you can also provide product/service support on WhatsApp.

– Powerful automation

On WhatsApp Business, the message automation feature is available. This means that you can replace or complement your email campaigns with automatic WhatsApp messages. Indeed, you can create mailing lists, which can be segmented according to several criteria.

Then schedule your targeted campaigns. On WhatsApp, the deliverability rate approaches 100% and the open rate is 70%. Reduce your expenses with this tool.

– Your product catalog

Since the acquisition of Whatsapp by Facebook, a new feature has been implemented: the creation of a product catalog. This allows you to offer your products/services, but also to sell them from the application. And in case of problem, the customer can contact you directly by message.

– All your statistics live

You also have access to all your statistics directly on the application. You can see the number of messages sent, as well as whether they were received and read. This option allows you to analyze your campaigns and to improve them later on.

For more advice about your WhatsApp launch, contact Kodd and get a free 30 minutes audit.