3 exemples de lignes éditoriales de qualité

3 examples of quality editorial policies

The editorial policy encompasses the identity of your media and the editorial choices made by your editorial board. Discover three pure player media managing which keep a solid and coherent editorial line. 

mediapart-picture-logo-kodd-group-magazine.jpg

Mediapart, beware of the boiling hot 

Mediapart is a French-speaking news and investigative journalism website. The media calls for public interest by carrying humanistic, democratic and social values, for the common good, equal rights, the rejection of discrimination and the refusal of injustice.

Its editorial policy is defined by different criteria. It selects themes that do not cover current events in an exhaustive manner. The publication formats of the articles are long and studied on subjects of public interest. The topics are intended for a left-wing readership thirsty for revelations. Its defended values are translated through its investigations of activism and morality.

In short, Mediapart brings a new breath to the French media, since its arrival in 2008. Its editorial policy ensures the coherence of its subjects, both in content and form. The media is based on an editorial charter that advocates respect for freedom of expression, prohibits defamation and hate speech.

brut.-picture-facebook-kogg-group-magazine.png

Brut, king of the media landscape 


The formats produced by Brut have a striking editorial policy that is recognizable among thousands. By revealing strong statements in its short format videos, accompanied by short sentences in subtitles to best capture the attention of its target audience. Brut. directs its media to young people aged from 18 years old to 35 years old, who are not attached to the traditional media. Its policy is progressive (feminism, welcoming migrants or fighting against domestic violence).

Today, Brut. is inundating social networks with long or short content. The director wants to give the keys to understanding online information for generation Z. The formula works in more than 100 countries and its videos generate billions of views.

kodd-magazine-picture-kogg-group-magazine.png

Kodd Magazine, the leading discovery media 

Through our media, we focus on outstanding and creative work, by building our community with targeted publications, dedicated content, events, to get visible, generate traffic as well as digital and physical acquisition.

Since 2014, we have highlighted +2000 discoveries around the world, via KODD media and KODD KORNER, our 360° consulting agency, to +5 million people across +70 countries.


At KODD Magazine, we help you to improve your SEO. Our goal is to showcase creatives, brands and companies that share our ideal of excellence. We promote actors from the fields of fashion, beauty and culture.
Back to blog
  • KODD fête ses 10 ans : une décennie marquée par la créativité et un nouveau projet

    KODD celebrates its 10th birthday: a decade of ...

    We're celebrating an important milestone with you: 10 years of KODD. Since our creation, we have evolved to become much more than a media outlet. This project was born out...

    KODD celebrates its 10th birthday: a decade of ...

    We're celebrating an important milestone with you: 10 years of KODD. Since our creation, we have evolved to become much more than a media outlet. This project was born out...

  • La montée en popularité de l’automatisation

    The increase of automation

    According to an Accenture report, artificial intelligence could increase business profitability in 16 sectors by 2035. Artificial intelligence is the logical extension of the computer tool.  Artificial intelligence  Artificial intelligence...

    The increase of automation

    According to an Accenture report, artificial intelligence could increase business profitability in 16 sectors by 2035. Artificial intelligence is the logical extension of the computer tool.  Artificial intelligence  Artificial intelligence...

  • Les clés d'un Co-Marketing réussi

    The keys to a successful Co-Marketing

    Nike x Jacquemus, Mugler x H&M… So many prestigious brand associations that continue to grow and position themselves today as inevitable strategies. More than mere partnerships, co-branding in any sector...

    The keys to a successful Co-Marketing

    Nike x Jacquemus, Mugler x H&M… So many prestigious brand associations that continue to grow and position themselves today as inevitable strategies. More than mere partnerships, co-branding in any sector...

1 of 3

Focus on editorial influence marketing

1 of 4

Let’s do great things together.

SINCE 2014, KODD LEADS FASHION, BEAUTY AND LIFESTYLE INDUSTRIES FOR +2000 BRANDS/ARTISTS IN +70 COUNTRIES EITHER +5 MILLION PEOPLE.