Nike x Jacquemus, Mugler x H&M… So many prestigious brand associations that continue to grow and position themselves today as inevitable strategies. More than mere partnerships, co-branding in any sector seduces, surprises and asserts itself.
The benefits of co-marketing
In a co-marketing strategy, there is always a complementarity or affinity, and then joint requests or cross-requests. Co-marketing is a strategic marketing practice through which companies or brands partner to expand their reach. Often, companies working in partnerships have common characteristics; for example, they may operate in the same sector or target similar audiences.
Have a line of sight
Set a goal for this partnership: do you want to improve your social media followers, get more email subscriptions or increase your prospects in a new market?
Develop a strategy for your promotional campaign and identify the strengths of your brand and partners. For example, your brand could work with a larger marketing team and gain followers through your partner.
From one universe to another
First, co-branding can also allow two totally different worlds to meet. Indeed, working together allows us to reach a new clientele.
For example, the jewelry brand Tiffany & Co, and the sneaker brand Nike, collaborate together to offer a redesigned design of the legendary pair of Air Force One. We can see that the high-end industry finds in street culture a way to renew its image. This type of collaboration that has become commonplace in product development strategies allows homes to connect to a target that is sometimes difficult to reach.
In 2023, the collaboration is unexpected and relies on the mix and match of visual codes that come from two houses. This approach allows you to work on your brand image. Thus, you reposition your brand and gain credibility. For example, collaboration in 2023 in fashion embodies inclusive luxury. It is the meeting point between two distinct brand communities.
On the other hand, it can be a collaboration between two brands in the same sector. This is the case with the Louis Vuitton and Suprême brands, which joined forces in June 2017 to create a limited edition. This is a totally unexpected project but one that has seduced the Z generation, frivolous of novelties and surprises.
Co-marketing is a great way to increase your sales and visibility, by creating partnerships. By studying the market well, you can conquer new customers and strengthen your credibility for sure.
At KODD Group, we help you build your co-marketing strategy. We are a new generation Media and Agency that promotes the know-how of people from the fields of fashion, beauty and culture. Our motto is Discovery!