Organic marketing allows you to drive traffic to your digital properties without buying paid ads. We'll show you 6 effective organic strategies to bring visibility to your business.
Search Engine Optimization (SEO)
SEO is the referencing of your website, in other words its position on the search engine results pages. The objective is to arrive on the top pages in the results of platforms like Google, Yahoo or Bing. In general, consumers take the easy way out, they click on the first 3 pages that are presented to them. If your page reaches the top 1 of the search engines, you will have much more visibility and the possibility to attract new customers.
To guarantee some of the success of your website, it is important to implement an effective SEO strategy !
Email MarketingToday it is almost impossible to have an online service without using email. Since the consumer is constantly solicited, he has become less inclined to share his e-mail.
The concept of emailing is to inform and retain a base of customers interested in your products and services, to inform them of your news and to generate sales. It is now more than ever a medium used because it reaches all types of audiences, even those who are less comfortable with the internet.
The organic reach of social networks is the fact that users have seen your post naturally, without the need for a paid solution. This method can be a very good lever because if the post interests them, they can find the link to your website and be redirected to it. This method brings intergenerational visibility to your company.
Copywriting is about convincing with words. It is writing a text, a story, that will persuade a reader. In marketing terms, it is about doing business in writing, by naturally presenting the offer you are making. Copywriting allows you to gain the confidence of leads, prospects and customers to sell a product or service.
This is narrative communication used to reach your customers. Not a service or product is promoted but the story of a brand and/or your own. This serves to capture the consumer's attention and to reassure him in his buying action.
If they find values in your brand story that are similar to their own, they are more likely to make a purchase. This marketing technique encourages them to discover who you really are and what your company does.
Personal BrandingPersonal branding is about promoting your brand through yourself, being its face and best ambassador. You are the reputation of your company. This method brings a human side, you position yourself close to your consumer to give him confidence. This allows you to stand out from your competitors.
At KODD Korner, we support you in the implementation of your organic marketing strategy. We are a 360° consulting agency. We offer 3 complementary services to help you grow your business. Growth marketing is the key to our expertise !