A premium media is the combination of digital and paper media. This process allows the declension of your content on several supports.
The web media for less expenses
To gain visibility and build a community. At the beginning, you can create your magazine as a pure player media. It is a gateway to extend your network. Then, define why you want to create an internet media.
Define whether your project is personal or professional. Find a short domain name, easy to write and remember. Find a web host that offers packages at 5 euros per month. Then, choose your Content Management System that manages the website edition, without using programming. The most popular CMS is Wordpress, a software that costs at least monthly €40.
If the steps are too complex, we recommend self-hosted solutions. These all-in-one services give you access to a website builder, which easily sets up your website. Hosting and usage fees must be paid monthly.
The finalization of the digital media
You won't find a relevant media name in 30 minutes ! A name must be accessible and related to your positioning. Once you think you've found it, submit it to your team without telling them the source of your name. If they think of the background theme, keep it!
A web media requires a whole SEO strategy. Once your website is online, you need to create a community and learn to build synergies with other sites.
Paper media, an added value
The more powerful the visual identity is, the more attractive and loyal the paper media will be. Choose the title, the logo and the corporate identity and style guide carefully. Of course, the positioning and the editorial policy take into account the ecosystem in which the magazine evolves. Do you want to produce a local, regional or national paper? Specialized press or general press?
Prepare your key performance indicators (KPIs) measuring your project on a daily basis. After refining your value proposition, prepare your project launch. Prepare your prototype of the printed magazine and the media kit brochure, to bring credibility to the product that does not yet exist.
Setting up an editorial board will determine the editorial calendar, the rubric, the choice of covers, etc. Define your communication strategy through the choice of personae and framework, based on the target and the distribution channel.
In conclusion, to create a premium media, your approach must be multi-channel when you are creating the website. This way, you will quickly develop a reputation and federate a community of readers.
At KODD Magazine, we create and publish quality sponsored articles at your request. We guarantee to place your article on the top pages of search engines within 48 hours! Our goal is to highlight creative people, brands and companies that share our ideal of excellence. We promote people from the fields of fashion, beauty and culture.
