Entrusting the creation of your content to the members of your community can significantly increase your engagement rate on social networks. Sure techniques allow you to successfully infiltrate your subscribers' feed.
User generated contentsThe UGC includes all content created or shared on the Internet by users. It is a powerful lever for engagement on social networks and to build its social media strategy. For example, GoPro involves its community through its 100% Instagram account dedicated to content created by its users. Inside, the brand community shares photos of its travels and different challenges are proposed.
This tool can be used in several forms. As a result, user-generated content strengthens the brand’s image and culture through videos, games and quizzes. It meets a specific need of the public and allows you to better identify with your brand and your history.
You can also insert call-to-actions in your Instagram posts. In the caption of your posts, use the space available to encourage your followers to take a specific action. Generate engagement by inserting the link of your biography, organizing contests in the comments and using interaction stickers in Stories.
Take advantage of viral trends and hashtagsSocial networks are a great way to harness viral trends to attract a wider audience and increase views. It is recommended to publish videos in which you challenge your community, paying particular attention to the hashtags chosen.
It is possible to create your own hashtag around a challenge as Jacquemus did. #Jacquemusathome is an initiative to encourage subscribers to stay at home during the lockdown and create a face with everything they have. Once the creation is complete, followers just have to post the photo on their account by dragging in the description the famous hashtag.
Consumers identify much more with small creators than with macro-influencers. Your brand can create lasting links with a specific community by collaborating with micro-influencers. Indeed, shared content seems much more authentic. You can easily find profiles that match your brand image and values.
Trust influencers to deliver new and engaging content. You can even offer them a take-over of your account. This is a marketing approach where you leave orders for a limited time to an influencer from one of your social media accounts. This is the best way to unite a community still foreign to your brand so far.
In conclusion, to double your commitment rate, do not hesitate to create social media campaigns with personalized content. Get your audience where it is, and have fun doing what it does. If you’re not an expert on style and jargon, ask someone who knows the subject for help.
At KODD Magazine, we create and publish quality sponsored articles at your request. We guarantee to place your article on the top pages of search engines within 48 hours! Our goal is to highlight creative people, brands and companies that share our ideal of excellence. We promote people from the fields of fashion, beauty and culture.