Global growth in the use of social networks would explain the success of video marketing. 78% of Internet users watch videos online every week. Why not exploit this market?
The new digital marketing mustDigital video is constantly evolving. New formats are constantly appearing to specifically target its audience. As part of your brand content strategy, you can combine virtual reality, augmented reality and 360° video.
For example, Vogue Video broadcasts a variety of video formats across all its communication channels. The magazine uses Youtube to share beauty tips, people interviews or “73 questions with”. The website, on the other hand, is renewed thanks to 360° videos, through virtual reality.
A winning bet
Statistics don’t lie. Today, 55% of people pay more attention to video content than to text content and images. Adding a video for your online magazine can increase the time to visit your website. Videos have become information tools to invest in your media. Millennials want to be informed quickly on the news at hand.
The successful French media, Brut. dominates the video marketing market and inspires many new pure players. In evidence, the company launches Brut. Cannes, to celebrate the 76th edition of the Cannes Film Festival. Exclusive interviews, live marches and short video formats in the form of a biography are the result of collaboration between the institution and the media.
The methods used by Brut.
Brut knows how to release his videos at the right time. Set schedules where the audience may be most receptive. That is, at lunch break, in the evening and on Friday evening. Use vertically filmed videos to adapt to smartphones and iPhones.
Depending on the communication channels used, you will use a different video format. The social network Facebook, is perfectly suited to the square format for your videos and the horizontal format for your page cover. On Instagram, the vertical 16/9 format is essential for stories and IGTV. While on Youtube and Linkedln, his videos are broadcast in a horizontal format.
Building your videoThe thumbnail of your video should highlight the speakers' heads and the text should be highlighted. That way, the audience will already understand the theme. The visual aspect is important. Integrate images and GIFs to liven up your videos.
The introduction of your video must be impactful. You must give the key points of your theme right away. Re-run a shock phrase that the audience will remember. At the beginning of the video, remember to show the speaker(s).
In public transportation and public spaces, watching a video can quickly become a living hell for ourselves and others. That’s why you need to include subtitles in your videos. They will not put the sound, but understand the video perfectly. An online video editing tool will allow you to adapt your subtitles according to the nationality of your audience.
In conclusion, different elements allow the audience to quickly consume your video content. Videos are easy to digest, generate more sales and are better indexed by Google. It’s crucial that your digital content is optimized for mobile devices.
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