Constantly changing technologies, so online marketing and advertising are no longer as easy to create or manage. Indeed, through data, advertisements are becoming more and more personalized to reach the right target by conveying a relevant message.
Personalization is essential to reach your target during your advertising campaigns. You can use your customers' data to determine and generate optimized ads. Data-driven marketing also offers the possibility to strengthen the relationship with customers and thus to retain them.
Existing analytical solutions on the market allow us to follow trends and better anticipate any risks related to the activity or the customer relationship. As a result, there are many so-called “big data” technologies to enable you to exploit all of your data and ensure that all this data is at the service of your marketing strategy.
Boost customer experience
According to a study report, 83% of consumers are willing to share their data in exchange for a personalized experience. Brands now offer many personalized shopping experiences.
You can use front-end A/B testing or artificial intelligence to boost auto-segmentation of your website traffic. Whatever the method of personalizing the shopping experience, we recommend that you value the satisfaction of your current customers.
Regarding the data to be collected, we advise you the personal data of the user to better identify him. Navigation data for a better customer experience on the website and feedback data to measure commitment to your brand. Then, purchasing data is also important to improve customer knowledge, analyze different purchasing behaviors and measure customer loyalty.
In conclusion, the most successful organizations have realized that today data can be a source of improvement in the relationship with their customers and prospects.
At KODD Group, we help you to succeed with your organic growth marketing strategy. We are a new generation Media and Agency that promotes the know-how of people from the fields of fashion, beauty and culture. Our motto is Discovery!