If you want to increase your visibility in the Google search engine in a natural and free way, we will give you some basic rules to get out of it.
The principle of SEO
First, a user makes a query. Local SEO is about highlighting your brand in Google’s first results when people do local searches. SEO takes into account the location of the user’s request and the keywords they enter. The Google algorithm will give him the best results he thinks are most relevant. The local SEO meets the immediate needs of Internet users and allows you to attract customers in your catchment area.Google My Business
You can create a Google My Business form is the first mandatory and completely free step. It’s a bit like your digital identity card, which is placed at the top of the results in Google or which can be found as a miniature in the local Google pack.
The local pack is a small box next to the Google map, which includes the three most relevant establishments in relation to a local search.
Local directories and netlinking
Feel free to subscribe to the many professional directories available such as TripAdvisor, Yelp, Schedules, etc. They allow you to get quotes, that is to say your physical address, your number and the url, which will improve your SEO and visibility for free. You can also target local information sites, sites of local associations, the site of your town hall, your tourist office or the site of the chamber of commerce and industry of your region.
The KPIs
KPIs (Key Performance Indicator) will tell you if your local SEO is effective. Check the statistics on your Google My Business page: number of visitors, call or message sent, visit the website… The number of reviews left by users is also a KPI to follow. Analyze the performance of your landing pages and their bounce rate. Study where your visits come from to see if you have correctly identified your ideal client.To conclude, SEO is an excellent web-to-store strategy to attract web users to physical points of sale. This is a good way for you to meet the different needs of your customers and to know them better.
At KODD Korner, we support you in the implementation of your organic marketing strategy. We are a 360° consulting agency. We offer 3 complementary services to help you grow your business. Growth marketing is the key to our expertise !
