L'essor du marketing d'influence éditorial

The growing importance of editorial influencer marketing

Editorial Influencer Marketing is a new and very effective method for your business and your customer experience.

marketing-influence-editorial-kodd-group-magazine

What is editorial marketing ?

Editorial marketing or content marketing is about delivering informative media content to develop a brand's business. It is not about social networks but about written productions on the internet. This practice calls upon the notions of SEO and backlinks which are tools that create traffic on a website.

This marketing practice has many advantages. Like social networks, whose posts are ephemeral, editorial marketing is a qualitative strategy because it is a long-term strategy. Indeed, a google article will remain on the internet for a much longer time. Whereas social networks work on the notion of "one shot". It's about impulse buying. Editorial marketing is effective in the sense that it informs the reader but also encourages a purchase.

For this type of marketing, we call on an external actor who legitimises what we propose. For example, a web magazine can write an article about a brand, which contains a link to your website. The reader is more confident because an influential media recommends you.

marketing-influence-editorial-kodd-group-magazine

Sponsored articles and backlinks

A "sponsored article" is a press article written by a web media at the request of the advertiser. Sponsored articles have many advantages. The main reason: a higher click-through rate than a classic banner. An external actor is given the floor to advertise you. Of course, this kind of approach is not free!

An Internet user will be more likely to read your article if it is in a recognised media, rather than stopping on an advertisement. This approach is interesting because a referral website will help to create traffic to your website via effective backlinks put in the article that talks about you. These links will create traffic to your website and your SEO will be better. As a result, search engines like Google, Yahoo or Bing will see that you are being talked about. This will help you to be better placed on the search pages. Why not be on the top pages? Editorial influence is therefore very effective for your SEO reinforcement.

marketing-influence-editorial-kodd-group-magazine

The importance of choosing the right website

The whole process is based on the choice of a suitable web medium. You need to analyse its influence in order to get the expected returns. It is necessary that this website responds to the types of customers you are targeting, to your values and to your image. The aim of this approach is to create a conversion rate with a view to acquiring customers.

Calling on an external actor reinforces your legitimacy and credibility. In addition, this medium will create traffic, for example by sharing on its social networks and its newsletter. It will then invite its community to become interested in the service you offer.

Editorial influence marketing is a very effective strategy because consumers are looking for authenticity and want to be reassured in the purchases they are going to make. The fact that an influential web actor is talking about a product will be a necessary guarantee to encourage and trigger the purchase.

At KODD Magazine, we create and publish quality sponsored articles at your request. We guarantee to place your article on the top pages of search engines within 48 hours! Our goal is to highlight creative people, brands and companies that share our ideal of excellence. We promote people from the fields of fashion, beauty and culture.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • L'essor du marketing d'influence éditorial

    The growing importance of editorial influencer ...

    Editorial Influencer Marketing is a new and very effective method for your business and your customer experience. What is editorial marketing ? Editorial marketing or content marketing is about delivering...

    The growing importance of editorial influencer ...

    Editorial Influencer Marketing is a new and very effective method for your business and your customer experience. What is editorial marketing ? Editorial marketing or content marketing is about delivering...

  • 6 stratégies marketing organiques efficaces

    6 effective organic marketing strategies

    Organic marketing allows you to drive traffic to your digital properties without buying paid ads. We'll show you 6 effective organic strategies to bring visibility to your business. Search Engine...

    6 effective organic marketing strategies

    Organic marketing allows you to drive traffic to your digital properties without buying paid ads. We'll show you 6 effective organic strategies to bring visibility to your business. Search Engine...

  • Développer son activité grâce à l'auto-financement

    Developing your business through self-financing

    Self-financing is a common practice. We will show you how to develop your business using this method. What is self-financing ? As the name suggests, self-financing is financing with your...

    Developing your business through self-financing

    Self-financing is a common practice. We will show you how to develop your business using this method. What is self-financing ? As the name suggests, self-financing is financing with your...

1 of 3

Focus on editorial influence marketing

1 of 4

Let’s do great things together.

SINCE 2014, KODD LEADS FASHION, BEAUTY AND LIFESTYLE INDUSTRIES FOR +2000 BRANDS/ARTISTS IN +70 COUNTRIES EITHER +5 MILLION PEOPLE.