Today, e-reputation is the foundation of any company's visual identity. It represents the brand image of the organization on digital networks and the information communicated by the following.
A kind of digital word of mouth
In addition to satisfying existing customers, e-reputation attracts new customers. E-reputation is generated by the opinions left by customers about your company, your products or your services on the Internet. The Internet user influences the image and culture of your organization, thanks to or because of his customer experience.
The e-reputation can be impacted by your stakeholders: suppliers, competitors and information provided by yourself on search engines. Pay attention to reviews left by customers on rating sites and social networks.
There is a particularly effective way to improve your digital identity: create as much content as possible and make it appear in the first results of search engines like Google, Yahoo or Bing.
Your e-reputation thanks to SEO
Make sure you choose keywords that are relevant to your business and match the search terms used by your target audience. Use social media to post quality content and interact with your audience. It's the perfect moment to create awareness and to really show interest in the customer experience.
Social media doesn’t have a direct impact on SEO. Social media tools have great benefits for your company's visibility and natural traffic, even if they don't have a direct impact on SEO.
Your brand should be omnipresent on social networks, but also on Google. Your website traffic should not become dependent on Google. Because when a consumer is interested in you, he will consult the website but also your social media. You should know there are other possibilities that may be available to you: a newsletter, a podcast, influencer marketing or web press relations.
The moderator of your brand
The community manager plays the role of a moderator who controls all the opinions of web users about your company. Creating a relationship with your community implies a human approach. That's why the community manager is at the same time a community manager, a customer federator and a lead detector. You can educate, make jokes, speak in the first person, be a real virtual salesman... It all depends on your audience and the style that your company must project.
In conclusion, a multi-channel approach to your website helps create effective organic marketing in which every component of your brand's digital ecosystem is amplified. We advise you to contact a social media agency, to learn how to handle and leverage organic social media marketing!
At KODD Korner, we help you implement your digital marketing strategy. We are a 360° consulting agency. We offer 3 complementary services to help you grow your business. Growth marketing is the key to our expertise !