It is important to choose the right influencer to work with in a collaboration with your brand. A partnership with internet influencers has to make sense for both your brand and theirs, along with their relationship with their followers.
It isn’t just about how many followers they have on TikTok but their actual influence on the people that consume their content.
Where to start?
First it's important to understand what type of advertising you want for your brand. Types of collaboration can include paid promotion, sponsored posts, social media collaborations or brand ambassadorships, just to name a few.
First steps could include researching influencers and content creators that fit your brand’s aesthetic. It’s important to find influencers who would normally wear or buy your product. An influencer whose brand is the outdoors and hiking would never partner with a company that sells high heels.
Collaborating with influencers
Getting in contact with influencers can be as easy as directly messaging them on their desired social media platforms like TikTok or Instagram. Depending on the size of the influencer’s following it might be very easy to ask them to work with your brand.
This can be as small as sending them samples of your product for them to try in a video or post. This might not even be a paid promotion if they actually like your product. If they do, promoting it could cost you nothing. This may change depending on the evolution of the partnership or the increase of the influencers popularity.
This new form of marketing is quickly expanding with the growing popularity of apps like TikTok and the creators who are gaining notoriety from these platforms. Working with smaller micro influencers can be beneficial because they are easier to connect with, due to their smaller followings and possibility of it growing in size.
At KODD Korner, we support you to grow your business with influencer marketing. We are a 360° consulting agency. We offer 3 complementary services to help you grow your business. Growth marketing is the key to our expertise !