In a web marketing strategy, having an editorial calendar saves you a lot of time. But what is an editorial calendar ?
Knowing to how to plan, to have more power
This planning tool allows you to plan all your content to be published over a 12-month period. It allows you to have a global vision of your editorial policy and not to produce off-topic content. You can't write an article on environmental protection and the following week promote the opening of the Shein pop-store in Paris. You need to keep a common thread between your articles so as not to lose the attention of your target audience.
By planning your content and your schedule, you save time for you and your team. Publishing content on a regular basis allows you to stay competitive and have a permanent digital presence. When scheduled, your business stays active throughout the year.
How it works
First, you need to set objectives in your content strategy. Do you have spontaneous, cognitive and/or affective objectives? List ideas for topics that are consistent with your brand's image and its universe of reference. Then, choose a free or paid organization tool, among google agenda, google sheets... Once chosen, edit your editorial calendar by dividing your contents according to the news and time.
Set aside work sessions dedicated to writing, creating, formatting and editing content to optimize your productivity. If you want to post on social networks, you should use a scheduling tool to program all the posts written and visuals created.
Following the publication of your content, you can now analyze the performance results recorded on the web. This will allow you to understand what works best in relation to the objectives set at the beginning. You will know the scale of the impact of your content production on your web strategy. Don't hesitate to start this process again to get a head start on your content.
The publication frequency is regular. The editorial policy is balanced. Time management is mastered. Ultimately, the editorial planning is an opportunity to anticipate a few weeks or even months of content for a more peaceful approach to blogging.
At KODD Magazine, we create a custom editorial influence strategy for your company's SEO through a successful editorial strategy. Our goal is to showcase creatives, brands and companies that share our ideal of excellence. We promote actors from the fields of fashion, beauty and culture.
